Meet the brand... D.A.T.E.

Meet the brand... D.A.T.E.

Meet the brand... D.A.T.E.


For AW20, we're excited to bring you new trainers from contemporary sneaker brand D.A.T.E. From chunky trainers to high-tops, our collection of D.A.T.E. sneakers is fashion-forward, diverse and perfect for those who love to add a little edge to their outfits through a fantastic pair of sneakers.

There's so much that makes this brand special, from its origins to its philosophy and designs. Find out more about D.A.T.E. and get a look at some of our favourite styles from the AW20 collection which you can buy directly from My Fashion Tribu.


Where did the name come from?

D.A.T.E. is an acronym of the names of the four young founders of the project: Damiano, Alessandro, Tommaso and Emiliano.

In 2005, the four of them met up in London and all feeling unsatisfied by their jobs, decided to kickstart an ambitious project to create their own sneaker range.

Pulling together some old machinery, they created a workshop in a garage and met every evening after work to craft sneakers and build their business. Fast forward 15 years and they're now respected artisans selling to sneaker lovers across the world. We're excited to share their amazing work here in the UK.


What makes D.A.T.E. sneakers special?

D.A.T.E. sneakers are created with passion. Every detail is meticulously taken care of, and their sneakers are crafted out of their hometown of Tuscany, harnessing the area's tradition dedicated to leather and design, and putting this into the shoes they make.

D.A.T.E.'s philosophy embraces new trends, eco-friendly materials and creativity, never forgetting their original identity and aesthetic.


D.A.T.E. and My Fashion Tribu

For AW20 we've chosen six trainers that all have their own signature style, whether that's a hint of sparkle or metallic panelling. Our collection features chunky trainers, high tops, bold prints and platform trainers so there's something for everyone.

Take a sneak peek at a few of our favourites from the collection below and if you want to check out the full collection, you can click here.


D.A.T.E. Fuga Python Black Leather Chunky Trainers £180

D.A.T.E. Fuga Python Ugly Sneakers

D.A.T.E. Hill Low Glitter Taupe Leather Trainers £150

D.A.T.E. Hill Low Glitter Taupe Leather Trainers

D.A.T.E. Hill Low Pony Leopard Trainers £170

D.A.T.E. Hill Low Pony Leopard Trainers


Click here to check out the full D.A.T.E. AW20 Collection at My Fashion Tribu.

If you love our D.A.T.E. trainers, make sure you read our other Meet The Brand story to meet INUIKII, a Swiss sneaker brand that creates statement sneaker boots perfect for cold weather. 

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